The traditional marketing model was to get as many eyeballs on your own product or service’s message as possible and hope that a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are types of these traditional advertising methods. These conventional forms of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and people no longer trust advertisers. A recently available survey discovered that only 14% of individuals trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative methods to connect with potential consumers.
Making money online was originally made popular through the use of Websites and optimizing those sites through SEO (SEO) techniques. While still a worthwhile strategy, SEO has been updated by Web 2 2.0 strategies, such as for example social media marketing. Social media marketing is when companies utilize Blogging platforms 2.0 platforms, such as for example blogs, social networking sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) along with other emerging online marketing tools. The benefit of blogging platforms 2.0 platforms versus traditional means of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and companies are incentivized to talk to their customers.
The days of broadcasting your product or services message out to the masses and longing for a response are gone. People don’t want to purchase from nameless, faceless companies. Not merely are consumers paying attention to the ‘man behind the curtain’, but they also need to know what others are saying about your product or service. A recent study concluded that 80% of US Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media marketing.
Benefits Of SOCIAL MEDIA
Increased New Customer Acquisitions – The main advantage of social media marketing is that you’ll have the opportunity to connect with networks of potential prospects that you would otherwise struggle to come across utilizing other traditional marketing techniques and also SEO.
Word of Mouth Marketing- Referral marketing has always been the most influential way to generate sales. With social media, it is possible to create raving fans who will voluntarily promote your product and services to their networks of friends. Of course, if your service or product is poor, you may suffer the reverse great things about this.
Brand Awareness – Branding your business using social media marketing is much simpler, faster, and less expensive to achieve than the traditional advertising medium and even website marketing.
Customer Retention – Web 2 2.0 platforms are the perfect places to talk to your customers about new products, special promotions, or merely to educate them on your business. Through consistent, FREE communication, you can keep your company in front of your customer’s eyeballs that will in turn lead to repeat business and referrals. Remember, the key to this kind of communication is usually to be content rich; avoid these avenues to pitch your service or product.
Social Media Management agency – The effective and successful implementation of a social media marketing plan will create almost immediate results for the business. This increase can be quantified through increased site traffic, increased lead acquisition, and ultimately increased sales. Unlike radio or TV ads, where your visitors disappear once the ads go off air, these blogging platforms 2.0 platform benefits will continue long-term given that the communication and updating of one’s social media presence is maintained.